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Diane Wagg

Owner/Founder Deluxxe Management

Diane is founder of Deluxxe Management and Ideal Music Productions and Co-Chairman of the Music Manager’s Forum (MMF UK). Her career spans A & R, Artist, Producer and Studio management. She’s managed the international careers of numerous artists signing them to Major and Independent labels and run self-releasing artist businesses. A regular panellist on artist management and development, she is also an Assessor for Music Business degree courses for JAMES – the consortium of music and entertainment industry organisations – and is a member of the Music Industry Advisory Panel at the Institute of Contemporary Music Performance. A qualified Professional Coach, she provides specialised coaching for people working in all areas of the Arts.

Deluxxe represents artists and songwriters. The company enjoys a long history of managing the careers of both new and established acts. Past artists include Scouting for Girls who were found, managed and developed over six years taking them from an unsigned act to major Live Arena stars with a No 1 Triple Platinum Album, nearly 3 million sales over three albums, four Top 10 singles, five Top 3 Airplay hits including two No 1’s, four BRIT Nominations and an IVOR NOVELLO nomination for the Most Performed Work for “This Ain’t A Love Song” whilst also promoting them as writers for other artists including One Direction and Alexandra Burke.

The company’s roster has also included Lockdown Project, Touriste and A Girl Called Ruth and represents emerging artists Flight Brigade, Nik Lloyd and Diives.

Prior to Deluxxe, Diane co-owned Rise Management and represented artists including Republica, Beth Orton, Mike Scott (The Waterboys), Rialto, Miles Hunt (The Wonder Stuff), Sunhouse, Towering Inferno and The Drum Club.

In her early career, she was Director of record producer Tony Visconti’s (David Bowie, T.Rex, The Boomtown Rats) group of companies for five years. She managed Visconti’s Good Earth Recording Studios in London (clients included Duran Duran, George Michael, U2, the Sisters of Mercy, Altered Images and the Stranglers) and travelled internationally on behalf of his business.

Diane started her career in A & R at EMI Records before moving into artist management where she worked with Philip Lynott and Thin Lizzy – she has never recovered!


IDEAL MUSIC PRODUCTIONS LTD provides artist development for new music talent. Founded by Diane Wagg and Jake McNeill the company also acts as a consultancy for other artists and individuals new to the industry.


The MMF – Music Manager’s Forum UK

The MMF is the world’s largest professional community of music managers. Since its inception in 1992, the MMF has worked hard to educate, inform and represent UK managers as well as offering a network through which managers can share experiences, opportunities and information. The membership stands at over 500 managers based in the UK with global businesses and a wider network of 1700 managers in the USA.

The three main areas of business are:

– Supporting managers’ continuous professional development within an evolving music industry.
– Creating opportunities to develop and grow artist businesses.
– Providing a collective voice and leadership to affect change for a transparent and fairer music industry.

The MMF engages, advises and lobbies industry associates and wider industry issues relevant to managers and continues to recruit members and grow the network so they are truly representative of the wider management community.


The FAC – the Featured Artists Coalition

The Featured Artists Coalition (FAC) was founded in 2009 to support, promote and protect the artist community in the music industry.


The FAC nurtures a community of artists and provides support, advice and education in order to empower artist entrepreneurs in the ever evolving music industry. This includes running workshops, mentoring and networking sessions for our members.


The FAC functions as a collective voice, actively promoting transparency and fairness within the industry. Artists possess a persuasive voice in influencing political debates, so the FAC ensures that voice is heard by government and policymakers in the UK, USA and EU.

Within the music industry, the FAC encourages better standards and business practices from record labels, music publishers and other business partners. The FAC has secured a seat on the board of UK Music, an umbrella organisation that brings together all sides of the music industry. This ensures the artist voice is heard at the highest level and on an equal footing alongside labels and other stakeholders.

The FAC is also at the heart of umbrella artist organisation IAO (International Artist Organisation) in order to unite artists on an international level.

Thought Leadership

As music and technology evolve, the FAC considers emerging forms of creative expression and new and innovative ways for artists to earn a living from what they do. The FAC works positively with the technology sector to stand up for the artist’s position while identifying solutions and opportunities to enhance the options available to artists.