ARTIST & CREATIVE PARTNER, CONSULTANCY AND COACHING
WHAT WE DO
A trusted, strategic ally for freelancers and entrepreneurs
navigating the music, creative arts and entertainment world
Our clients include highly committed artists, songwriters and music industry professionals together with a wealth of talent across the Creative Arts. We ensure all professional journeys are built on a financially sound, well-informed and protected foundation.
MUSIC
New + Established Music Talent
ESTABLISHED TALENT: we offer bespoke, senior-level guidance on long-term vision, brand positioning, team development, company culture, and diversified revenue strategies. We act as a trusted, non-executive sounding board for major campaigns, contract discussions, pivotal industry negotiations and career milestones.
EMERGING ARTISTS & CREATIVES: we provide practical eye-level, career-building support 'from the coal-face' on early brand development, recording, release, marketing and promotional strategies alongside building your profile, team and network.
CREATIVE ARTS
Freelance Creatives + Businesses
Across the wider creative arts our clients include theatre and stage designers, TV writers, photographers, videographers, playwrights, radio podcasters, life stylists and creative businesses. We offer focused guidance, strategic feedback and brainstorming inspiration on business development, brand promotion and long-term career planning.
ORGANISATIONS
Creative Business Advisors
We are industry advisors with board, education and governance experience. We work with music companies, creative businesses, music education organisations, CICs, and arts charities.
We present guest lectures and webinars, are panellists at music events and provide one-to-one specialist coaching for music BA Hons and MA degree students.
WHO WE WORK WITH
CURRENT
Some of the artists and creatives we champion
PAST
Our former artist management clients
FRIENDS, TEAMS & COLLABORATORS
Our industry partners, friends and collaborators
ABOUT US
DIANE WAGG
“Whatever stage you're at - emerging, established, or somewhere in between - chances are I've been where you are. Probably more than once”.
Founder and lead for Deluxxe, Diane Wagg has a unique wealth of experience gained in A&R, Artist, Producer and Studio Management. She has worked with hundreds of acts including David Bowie, George Michael, Thin Lizzy, Beth Orton, The Waterboys, Republica and Scouting for Girls.
She is a consultant to the wider creative world including art, film and music and is a business advisor to education, charity and community interest companies. She is also a professional coach and mental health first aider.
Diane is a warm, upbeat, and sought-after strategic ally to the music and creative industries. A combination of deep industry experience and genuine human care is what sets her apart. She offers the credibility of a major player with the heart of a partner, ensuring you build a career and business that is not only successful but resilient and mentally sustainable.
