ARTIST & CREATIVE PARTNER, CONSULTANCY AND COACHING
WHAT WE DO
A trusted, strategic ally for freelancers and entrepreneurs
navigating the music, creative arts and entertainment world
MUSIC
Emerging Talent + Businesses
Our emerging music clients include highly committed artists, songwriters, talent managers, recording personnel and industry professionals on the rise.
We provide support, guidance and essential in-depth knowledge ‘from the coalface’. This includes early brand development, focused brainstorming, strategising, networking and structured feedback to ensure the professional journey is built on a financially sound, well-informed and protected foundation.
We’ve got your back!.
MUSIC
Established Music Professionals
We work with established acts, industry professionals, founders and entrepreneurs. We provide bespoke support including long-term vision planning, short-term tactical execution strategy, brand definition, company culture, team building, and guidance on sustainable financial resilience.
Acting as your trusted, non-executive ally - someone genuinely in your corner - to guide you through pivotal business and career milestones including major marketing campaigns, contract discussions, and high-stakes industry negotiations.
CREATIVE ARTS
Freelance Creatives + Entrepreneurs
Across the wider creative arts our clients include theatre and stage designers, photographers, videographers, TV writers, playwrights, radio podcasters, life stylists and creative businesses. We offer guidance, experience and inspiration on business development, brand promotion and long-term career planning.
ORGANISATIONS
Creative Business Advisors
We are industry advisors to music companies, creative businesses, music education organisations, arts charities, and CICs.
We present guest lectures and webinars, are panellists at music events and provide one-to-one and group business advice sessions across the creative arts world.
WHO WE WORK WITH
CURRENT
Some of the artists, creatives and companies we're currently working with
PAST
Our former artist management clients
FRIENDS, TEAMS & COLLABORATORS
Our industry partners, friends and other champions
ABOUT US
DIANE WAGG
“Whatever stage you're at - emerging, established, or somewhere in between - chances are I've been where you are. Probably more than once”.
Founder and lead for Deluxxe, Diane Wagg has a unique wealth of experience gained in A&R, Artist, Producer and Studio Management. She has worked with hundreds of acts including David Bowie, George Michael, Thin Lizzy, Beth Orton, The Waterboys, Republica and Scouting for Girls.
She is a consultant to the wider creative world including art, film and music and is a business advisor to education, charity and community interest companies. She is also a professional coach and mental health first aider.
Diane is a warm, upbeat, and sought-after strategic ally to the music and creative industries. A combination of deep industry experience and genuine human care is what sets her apart. She offers the credibility of a major player with the heart of a partner, ensuring you build a career and business that is not only successful but resilient and mentally sustainable.
