Diane Wagg.jpg



Diane is founder of Deluxxe Management and Ideal Music Productions and is a Custodian and former Chairwoman of the Music Manager’s Forum (MMF UK). Her career spans A & R, Artist, Producer and Studio Management. She’s managed the international careers of numerous artists signing them to Major and Independent labels and run self-releasing artist businesses. A regular panellist on artist management and development, she is a member of the Music Industry Advisory Panel at the Institute of Contemporary Music Performance and presents the Creative Management module on their BA (Hons) Music Business and Entrepreneurship course. She is a guest lecturer at Abbey Road Institute and is a member of the Musicians Health Advisory Board at Help Musicians UK. A qualified Professional Coach, she provides specialised coaching for people working in all areas of the Arts and is a Specialist Coach for MA students at BIMM.​


Deluxxe represents artists and songwriters. The company enjoys a long history of managing the careers of both new and established acts. Past artists include Scouting for Girls who were developed over six years taking them from an unsigned act to major Live Arena stars with a No 1 Triple Platinum Album, nearly 3 million sales over three albums, four Top 10 singles, five Top 3 Airplay hits including two No 1s, four BRIT Nominations and an IVOR NOVELLO nomination. ​

The company’s roster has also included Lockdown Project, Touriste, A Girl Called Eddy, Carla Marie Williams and represents emerging artists Cortney Dixon and Diives.

Prior to Deluxxe, Diane co-owned Rise Management and represented artists including Republica, Beth Orton, Mike Scott (The Waterboys), Rialto, Miles Hunt (The Wonder Stuff), Sunhouse, Towering Inferno and The Drum Club.

In her early career, she was Director of record producer Tony Visconti’s (David Bowie, T.Rex, The Boomtown Rats) group of companies for five years. She managed Visconti’s Good Earth Recording Studios in London (clients included Duran Duran, George Michael, U2, the Sisters of Mercy, Altered Images and the Stranglers) and travelled internationally on behalf of his business.

Diane started her career in A & R at EMI Records before moving into artist management where she worked with Philip Lynott and Thin Lizzy – she has never recovered!


IDEAL MUSIC PRODUCTIONS LTD provides artist development for new music talent. The company also acts as a consultancy for other artists and individuals new to the industry.




Assistant Manager

Tirian is a musician and singer songwriter, who has worked in the music industry since graduating with a first class honours in BA Music Business. She started her career in social media and digital marketing roles at Artist & Company, Vice Media and SGMG Creative, working closely with new and established  artists, public figures and brands. She has since found her calling in artist management, with a strong passion for nurturing and developing new and exciting talent.