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The Spark Within is a new alternative to old-style, long-term management contracts. Designed for how the entertainment industry works today in the changing artist/creative development arena, it opens the door to dedicated support for a wider range of rising and established talent.

Our much-loved clients include early-stage unmanaged artists, established self-managing acts, emerging artist managers and young, dynamic entertainment industry entrepreneurs - a consultancy, coaching and artist/creative partner service.

Diane Wagg, owner of Deluxxe Management, has gained an impressive and unique wealth of experience over her long career in the music business, working with acts such as David Bowie, George Michael, Thin Lizzy, Beth Orton, The Waterboys, Republica and Scouting for Girls, to name just a few, across roles in A&R, Artist, Producer, and Studio Management. She is also a qualified professional coach.  So it's safe to say Diane knows her stuff.  

More info:



Diane - colour

The Spark Within – How it works…

STAGE 1:  One-to-one consultancy

Sessions with step-by-step support, advice and guidance.  Offering an affordable solution for new, unmanaged acts, young managers and entrepreneurs.  Sessions can be regular or occasional when needed at key moments and include access to on-going guided back-up. 


STAGE 2:   Artist/Creative Partner

Our partner role comes into play as  a sustainable income stream kicks in and in-depth support is needed for team building, strategising, project management and negotiating.  Rather than long term management agreements, arrangements are tailored to each client's needs depending on their career stage and income and can run on a project-by-project basis with financial fairness for both partners at its heart.



“Since early 2023 I acted as business advisor to over 50 talented grantees, funded by Help Musicians UK, across a range of musical genres and career stages. The experience sparked a 'lightbulb moment' for me, realising I could have far greater impact and value to a much wider demographic of artists than acting as a full-time manager to two or three acts.  Even better, it means that we at Deluxxe get to do what we love – collaborate, bring teams together and work with talent in a way that is equal, fair and sustainable for all parties."  

Diane Wagg

We love to chat so feel free to get in touch if you'd like to know more!   

Contact: / +44 (0) 7771 861054

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